Momzelle

We are so proud to be offering the largest collection of Momzelle in the UK as this collection of breastfeeding clothes is truly remarkable. What we love about Momzelle is the practical style and the fact that each design is lovingly made from soft cotton. These tops are soft for both mum and baby and are specially designed for post pregnancy figure therefore giving perfect fit for new mums.

Momzelle was designed and launched by Christine and in conjunction with her brother Vincent, they have taken the momzelle brand froms strength to strength! Momzelle has got some of the best PR we have ever seen and endorsed by some major names in the fashion industry, but also by mums who repeatly buy Momzelle items.

What we love even more is that Christine endorses her products and can be seen as the model for some of her items (isnt she a true yummy mummy?)

You created your own nursing top when you had your daughter – did you have a background in clothing design, or is this something that developed out of your own need to have a comfortable nursing top?

I am what a lot of people call a "mompreneur". I was doing my Ph.D in French literature when I had my daughter; it is the nursing top that I created for myself in order to be comfortable breastfeeding her in public that started it all. The first one to tell me I should market the product was my midwife, and soon my friends asked me to make some nursing tops for them. I had not thought of starting a business before, but the idea of helping other women feel good about breastfeeding in public was very attractive. Knowing that Momzelle truly helps other mums has been giving a meaningful purpose to my life ever since I started the business.

You set up Momzelle with your brother, Vincent – how have you both found it working together as siblings, but being business partners also?

That is a good question! I love working with my brother, he is the best business partner I could dream of! During the beginning stages of the business, he would look after my daughter while I was working on the Momzelle prototypes. This is something that could not have been possible if he had not been my brother. We balance each other very well. Vincent is excellent with numbers, and I take care mostly of the creative side. We both know that Momzelle or not, we are going to see each other for the rest of our lives, so we try to be very respectful of each other and keep the brother/sister fights to a minimum!

Momzelle is doing so well on an international level, what is it about the designs that mums say they love so much?

The first thing a mum is looking for in a nursing top is practicality. Mums usually start by buying one or two Momzelle pieces that quickly become their nursing wardrobe staples because they are easy to wear and easy to nurse in. The most beautiful nursing top is useless if nursing in it is awkward! Momzelle tops combine style and ease of use, and there is no better combination.

Each Momzelle design/colour and style is so unique, where do you get your inspiration for your collection from?

This is one of my favorite parts. Each month, I go out in the trendiest streets of Toronto and look at what people are wearing, style and colour-wise. I believe nursing mums should be "in the know" and have access to current fashion. I also attend the MAGIC show in Las Vegas and get access to the future trends over a year in advance.

What new items do we have to look forward to from Momzelle in 2010?

You can expect more nursing dresses and a nightgown or two, and many new colours for Spring-Summer. Mums have told us that they love Momzelle extra-long tops, so you can also look forward to new lengths!

We would like to thank Christine for taking the time out for this interview.